RCoTek

Project Detail

The mass communication platform you’ve been looking for a truly unique, one-of-a-kind technology platform that allows for real-time, interactive communications via SMS, MMS, voice, & email.

Task

Building a brand and developing a story that captures the mission behind this revolutionary telecommunications platform. To produce captivating and informative website to help convey their mission and offerings to potential clients.

The Brand & Marketing Approach

Incorporating RCoTek’s multi-layered mass communication platform into the symbolically represented letter form of an R that is constructed from the central point of a wireless connectivity signal overlayed with shadow to provide dimension and depth.

We designated new colors for the keywords (technology, knowledge, experience, sharing) of this platform, and visualized the concept of ‘adding and sharing various knowledge and experiences as a mix of colors.