Client work
RCoTek
Brand, identity, and digital systems for a mass communication platform built for real-time SMS, MMS, voice, and email.
Overview
RCoTek needed a brand and story that could carry a unique multi-channel communication platform without looking like generic SaaS.
The work centered on a symbolically constructed letter R formed from wireless connectivity signals, layered with shadow for depth, and a color system mapped to technology, knowledge, experience, and sharing.
Approach
Identity system, guidelines, and UI direction were developed together so the product story and brand mark reinforced each other.
Marketing coordination and media kit assets extended the system beyond the website into campaign use.
Outcome
A cohesive brand and web direction positioned around connectivity, clarity, and shareable knowledge.
Gallery
